Need a publicity boost? Have a baby!

Mariah Carey Life & Style cover

We got a very pregnant, very naked Mariah Carey on the cover of 'Life&Style'.

Mariah Carey’s twins are just a few days old and I’m already feeling mildly ill… Mostly because of the way she’s used her babies as one hell of a promotional tool.

Before the babies were even born we were simply swamped with Mariah and her who-the-heck-is-that-guy hubby Nick Cannon speaking to every newspaper and magazine they could find. We had stories about her cravings, stories about how tired she was, how lucky they were, her massive baby shower etcetera, etcetera, et-fucking-cetera. She showed off her baby bump and the twins’ nursery in a lavish magazine spread. And that is just the external publicity. After that is where my gag reflex kicks in. A lot.

If you head on over to Mariah’s official website and Twitter account (what? you mean you haven’t been there already?!) you’ll be bombarded with the usual buy-Mariah’s-perfume stuff. Which is okay. Then, there’s “dem babies” related-publicity. Now, I know that the Div[a]ine Miss M is hardly managing her own online profiles, but would have had to okay some of this stuff. What “stuff” am I talking about?

Well, the “Favourite Outfit contest”, of course! YOU can have a say in the first outfits the twins wear by taking a look at the gifts Mariah had received and then retweeting the options that YOU like best and telling the team YOUR thoughts!

Then, on Twitter…

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