For the most part – I love Eminem. It’s a conundrum, see, because I completely abhor his attitude to women and gays in general.
But I also find him to be a lyrical genius with a mastery of the language that is unparallelled in the world of hip hop. He’s a powerful voice and a powerful actor – and he also has a sense of drama that I find intoxicating.
Anyway, my fan-girl-ness aside… His new video for Space Bound is no exception to the rule. Much like with Love the Way You Lie (which is also directed by Joseph Khan) there’s a strong cinematic feel to the video. Violence, too, obviously – this is Eminem, after all, and the song is another cautionary tale of the line between love and domestic abuse.
The video starts with Eminem hitching a ride from the ridiculously beautiful former porn star Sasha Grey. In the car, Eminem splits into two versions of himself – a calmer one and an aggressive one (quite possibly a throw-back to his famous Slim Shady persona).
This continues through a scene in a diner – where Eminem check the lovely Sasha’s phone and discovers that she is, in fact, two-timing him – to a room where he attempts to choke Sasha to death, before she disappears in front of his eyes and he puts a gun to his chin. The entire story then plays itself backwards to show Em climbing into the car again.
Take what you will from it – he dreamed it, it’s a hallucination, it’s a cautionary tale, it all actually happened – it’s a powerful, powerful video.
Unsurprisingly, the watchdogs were up in arms – with anti-violence group Mothers Against Violence providing my favourite soundbyte: “Children are influenced by the things they see,” the group said. “If we feed violence, it becomes strong. Like an addiction.”
“It’s all about the money with these videos. Eminem isn’t thinking about the families affected. It’s selfish — it comes to a point when selfishness becomes evil.”
It’s shot largely in pallettes of dark hues and greys with some bright pops of colour – the neon sign, the condiments on the diner table, the door – and obviously the light that Em raps against . Khan uses intense close-ups – particularly of the actors’ faces and upper bodies – much as he did with Love the Way You Lie, which produces a sense of claustrophobia and that inescapable sense of being in-your-face that Eminem trades on. It’s gritty and intense – a great piece of directing.
Well, watch it below and see for yourself. I think it’s amazing. And that’s my Entertainment Ed voice talking, not my Eminem fan-girl voice.