As always, originally published on iafrica.com.
“I promised that if I won this, I would announce the name of my new album. It’s called Born This Way.”
At the 2010 MTV Video Music Awards Lady Gaga picked up the Video of the Year Award and with those two lines – and the first public performance of the chorus to the album’s title track – sparked a media frenzy. The industry has been chomping at the bit since September last year for this album, and now that it’s out, does Born This Way deserve the hype? The answer: totally.
Lady Gaga is the proverbial acid trip of the music world. In fact, she has an entire team – Haus of Gaga – to ensure that she keeps up the blinding kaleidoscope of her identity. So with everybody focusing on the meat dress, the crazy shoes and the Grammys egg, the album could only be one thing to succeed: obscenely over-the-top.
Born This Way is a total sensory overload. It’s highly ambitious, in your face and completely excessive – and that’s why it works. There’s not a single low-energy moment; from the mood-setting opener of Marry the Night and into the iconic gay anthem Born This Way all the way through to the massive Euro-trance beats of Scheiβe and the incredible 80s/90s pop-rock feel of You and I and Edge of Glory.
Gaga and her team throw simply everything into this album. Not content to have a Bruce Springsteen-inspired sax riff in Edge of Glory, they bring out the Boss’ actually saxophonist, Clarence Clemons, to rock our socks off. And, in possibly the greatest moment of the entire album, Brian May rips into face-melting solo on the phenomenal You and I, which also samples the iconic beat from Queen’s We Will Rock You.