He’s best known for his portrayal of the ridiculously, absurdly sexy Dr Greg House in House – and now Loreal has decided to make him the new face of their Men Expert range of products.
He’s got the rugged look that Loreal want, obviously – the I’m a real man, not a girl, look real men use our products too look that cosmetics companies are going for. But the genius lies in his personality – of which he has oodles, unlike the rather dull Gerard Butler.
Their behind-the-scenes promo video features Laurie at his self-deprecating best. He’s funny, charming and can hold the screen like nobody’s business. (I’m a fan, is it obvious?)
Watch the video below, then check out how well he cleans up after the jump.